By Mike Hancock, ViaMetric Partner
I want to talk about bologna, but before we get to that I must briefly mention that last week’s story about Staples’s bad customer service still doesn’t have a happy ending. The whiteboard didn’t arrive yet, and associates with Staples seem completely uninterested in helping their customer.
What really hits home to […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Businesses that Blog and Meerkat Marketing
“So how does a person market on a blog, when marketing and sales are, in a sense, telling people what they don’t want to hear? (When’s the last time you said to yourself, “I’m really in the mood for a sales pitch”?) And […]
By Sara Smith, ViaMetric Managing Editor
Back in the day, it didn’t matter if you were a Nebraskan knitting fanatic with three dogs and a pink front porch or a vaccuum cleaner salesman from Louisiana with a taste for fine wine and socialist politics. You sat down in front of the television at 5:30 every night, […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Is multitasking bad for marketing?
“Is the mythic quest for integrated marketing, with all the necessary optimizing and maximizing of your marketing mix, forcing your marketing department to multitask too much? […] I wonder if keeping all the balls in the air–all the multitasking involved in integrating disparate marketing programs–is […]
By Steven Phenix, ViaMetric Principal
Is the mythic quest for integrated marketing, with all the necessary optimizing and maximizing of your marketing mix, forcing your marketing department to multitask too much?
In Slow Down, Brave Multitasker, and Don’t Read This in Traffic the New Times recently wrote:
“…beyond an optimum, more multitasking is associated with declining project completion […]
[Daily Post from ViaMetric] 10,000 Marshmallows: An End to Voodoo Metrics
“Many marketing, communications and sales practitioners at least claim they’re deeply concerned about accountability. But many more still promote the unique value of their work, saying they shouldn’t be subject to the same common-sense measures that rule other areas of business. As a result, […]
By Allen Finch, CEO of ViaMetric
Simply put, ViaMetric brings business accountability to the front office.
Many marketing, communications and sales practitioners at least claim they’re deeply concerned about accountability. But many more still promote the unique value of their work, saying they shouldn’t be subject to the same common-sense measures that rule other areas of business. […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Implement a Good Sales System and Stop Throwing Money Away
“The best salespeople create process and systems. It’s the first thing we do as we get started, and for “A” players it’s second nature and happens automatically; the system required to find, activate, and incubate our sales prospects. […] And […]
By Mike Hancock, ViaMetric Partner
Peter Ejtel over at Sales Mindset is talking this week about the non-delivery of an item he ordered online six weeks ago, and the numerous times that customer service has promised the item, which was supposed to be next-day shipment. This one has my head reeling, so many times the sale […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Putting the FUN back into marketing FUNdamentals
“Every marketer has encountered The Consultant, someone who just oozes charisma and the latest buzzwords. […] But after that hefty retainer check clears and the charm wears off, has your company sold much more product than before?” Check out this funny […]
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