10,000 Marshmallows Daily Links 2007-03-19

[Daily Post from ViaMetric] 10,000 Marshmallows: The Sales and Marketing Joint Process

When sales and marketing work together, “the company can successfully track and measure the joint process of sales and marketing to find actual cost per lead, ultimate cost per sale, and value of customer loyalty, among various other metrics. We all know what sales does, but what is it marketing does again?”

ANA Marketing Maestros: Engagement Making Progress

“Recently, an ANA poll of senior marketers found that accountability, usually the top issue on senior marketers’ minds, was now neck and neck with integrated marketing communications, specifically “how to bring together the variousgrowthchart2.jpg marketing channels,” as what is keeping them up at night.”

SEOmo: The Secret to Ranking at the Search Engines (that’s really no secret at all)

“Why are these Linkerati so powerful? What makes their opinions and influence so important to average website owners? Easy - the power to control the web’s link structure.”

TopRank Down Under with SEO, PR and Reputation Management

Consumers are continuing to migrate away from mainstream media towards online news, blogs and social media. Journalists are being asked to do much more with less, especially since there’s been so much thinning of the heard due to ad dollars moving online. […] These shifts in media and consumer trends provides marketers an opportunity to make sure their clients are visible where consumers and members of the media are looking. Enter the notion of Push and Pull PR.”

The Viral Garden” Blogging about Twittering on about Twitter

“I just do not get what the big deal is about Twitter. And there could be a big deal, hell there was a time when I thought blogging was way overhyped as well. I just can’t see why anyone would care to read my 10 daily updates on how I’m reading my favorite blogs, doing client work, or what I had for lunch. Or that I’m blogging about Twitter…”

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