10,000 Marshmallows Daily Links 2007-03-22
[Daily Post from ViaMetric] 10,000 Marshmallows: Maybe it’s time your company started a blog
“Here’s the bottom line: You should take a serious look at how your company participates in Web 2.0, if only because your customers (especially your tech-savvy future customers) are probably regular Web 2.0 participants.”
raving lunacy: Google Cost Per Action
“On the surface this seems like a great deal for advertisers, as nobody can count like Google. You will get results that
are tied directly to your marketing efforts. The holy grail of marketing. For company’s marketing departments they will start screaming ROI! ROI! ROI! ROI!”
New York Times: Google Tests an Ad Idea: Pay Only for Results
“Google is experimenting with a new proposition for advertisers: if you don’t get results, you don’t pay. The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action, be it purchasing a product, subscribing to a newsletter or signing up to receive a quote from a mortgage broker or car dealer.”
Jon Udell: I have met the enemy and it is tribalism
Interesting post that will make you think how tribal the Web is, and how many blogs in particular are very elaborate exercises in social identification.
BuzzMachine: VON spiel: It’s our TV
To advertisers, metrics are sex and size matters.
The Doc Searls Weblog: Frontiers of maddening marketing
Good roundup on links to people talking about Google’s new Pay per Action campaign.
Influential Interactive Marketing: The ROI of Blogging: Share Your Top 5 Stories
“Since you have been blogging, what would you consider your top five most effective blog posts and why? […] and how the ROI of blogging for most blogs might be far more about the stories and experiences made possible by blogging than by the dollar value of the traditional marketing efforts it is beginning to replace.”
MarketingVOX: Ad Spend Rises 4.6 Percent in 2006, Online Up 35 Percent
“Nielsen Monitor-Plus is reporting that total ad spend in 2006 was up 4.6 percent, with online advertising surging by 35 percent, over 2005 levels.”
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