By Mike Hart, Managing Editor, ViaMetric
Lots of folks know that, in a historic memo within Proctor and Gamble, Neil McElroy coined a name for one of marketing’s most important tools: branding. More than just getting a message out there about a product, his idea was to establish long-term equity by increasing a customer’s perception of […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Sales Is A Skill
“At the higher levels of skill in any sport – think martial arts – execution of the skill itself often fades into the background somehow, and all you really see is the result. This is what you see whether you’re the performer or an observer: […]
By Mike Hancock, ViaMetric Partner
Sales is a skill. Good salespeople are skilled at what they do.
This hit home with me the other day while visiting with one of my clients. He was showing me a new machine in their fulfillment area, because we have this ongoing conversation about client follow-through. We went outside to a […]
[Daily Post from ViaMetric] 10,000 Marshmallows: What Businesses Can Learn from USA Today’s Web 2.0 Makeover
“If ever we needed evidence that adding interactive features to web sites increases readers’ level of engagement, here it is. USA Today’s site was recently redesigned to incorporate Web 2.0 capabilities, including comments and blog syndication. Since then, it […]
By Sara Smith, Managing Editor, ViaMetric
If ever we needed evidence that adding interactive features to web sites increases readers’ level of engagement, here it is. USA Today’s site was recently redesigned to incorporate Web 2.0 capabilities, including comments and blog syndication. Since then, it has doubled its pages-per-visit metric. In addition, site registrations are up […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Out of the Dark Arts, into the Light: Marketing Accountability in Action
“There is nothing so magical or mysterious about marketing and sales that they can’t be quantified and analyzed in a straightforward, methodical, repeatable way—the way that businesses handle every other area of operations.”
JupiterResearch: USA Today’s consumer-created success
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By Allen Finch, CEO of ViaMetric
Many companies consider their marketing, communications, and sales spend a “necessary evil” and difficult, if not impossible, to definitively track to yield.
“Marketing accountability continues to be a hot topic,” writes Peter DeLegge on Marketing […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Using social media to strengthen existing relationships and increase sales effectiveness
“This high level of information engagement has even greater potential for sales enablement if you’re part of a niche market. That is, if you have plenty of expert knowledge about your field, customers are even more likely to […]
By Mike Hart, Managing Editor, ViaMetric
I’ve written before about how social media can turn new customers into dedicated ones, but what about those lucky, large enterprises that are fortunate enough to have a big, […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Box wine and blogs
“I sit here wondering how, or if, a blog is like wine in a box. They both come in inexpensive, easy-to-distribute packages. They are well suited to informal entertainment. And both, I would argue, are gaining legitimacy even in very conservative circles.”
IndyStar.com:Want buzz on your […]
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