10,000 Marshmallows Daily Links 2007-04-06

[Daily Post from ViaMetric] 10,000 Marshmallows: The State of Email Marketing

“In the world of direct marketing, many believe that email is king. For companies both large and small, email has usurped the mailouts and direct contacts of old. But is email marketing truly effective?”

GigaOM: Marketing in Second Life doesn’t work… here is why!

“The early results from Komjuniti, as it turns out, are not encouraging: 72% of their 200 respondents [PDF file] said theypixel-person-7.jpg were disappointed with real world company activities in Second Life; just over 40% considered these efforts a one-off not likely to last. As bleak as these numbers may seem, it’s worth noting that they aren’t actually too far off from reactions to traditional Internet advertising.”

Marketing Profs Daily Fix Blog: Taking a Second Life Census

“I’m sad to say that interactive marketers are committing the same crime that their traditional counterparts did at the advent of the Internet. Applying a set of metrics designed for the 2D Web is perhaps not the best means of measuring success in an alternate world.”

BBC NEWS: Companies urged: ‘let your staff blog’

“Companies have been used to a level of control, steered by their PR firms, and that just doesn’t apply anymore.”

Bad Language: The Devil’s marketing dictionary, Part One

“Return on investment. An imaginary number that is equal to or greater than the cost of purchasing a solution.”

The Blog Herald: Has Blogging Peaked? Pshaw!

“Technorati has released his latest ‘State of the Blogosphere,’ and with it comes the usual question: ‘has blogging peaked?‘ My answer, as usual, is an emphatic ‘no.’”

WARC News: US Marketers Ignore ‘Best Practices,’ Charges ANA

“…the report notes that while marketing accountability requires a precise process involving multi-functional teams, only a small proportion of marketers use such a method.”

Online Marketing Blog: Five Reasons Why I Blog

“2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?”

Search engine land: The Four Returns Of Social Media Marketing

“There are essentially four different types of return that you can expect from a successful social media marketing campaign: links, mindshare/branding, sales and consumer interaction.”

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