10,000 Marshmallows Daily Links 2007-04-11
[Daily Post from ViaMetric ] 10,000 Marshmallows: Peaks and Plateaus: the future of online, social marketing is now
“Social marketing, or so-called Web 2.0, might seem at first to be a less accountable form, but with a well-designed infrastructure and close monitoring (the cornerstones of traditional marketing, too), you can produce real, trackable marketing results for every message you send out.”
WebProNews: Social Networking: Examining User Behavior
Joe Lewis quoting the iProspect study: “It’s still early in the history of social networking, yet one out of three Internet users is
already taking advantage of a site containing user-generated content to help make a decision to buy, or not to buy something. This bodes well for the future of these sites that take advantage of our human nature to trust the recommendations (and warnings) of fellow consumers more than we do the claims and “marketing-speak” of professional marketers.”
SearchEngineWatch: Why Are Search Marketers Getting Social?
“The definition of what is and isn’t search marketing is expanding to include other related disciplines. It began with Web developers moving into SEO. A few years ago, SEOs expanded into paid search. Today, one area that more and more search marketers are moving into is social media marketing. Social media marketers utilize community-based sites like MySpace, Digg, YouTube and Flickr to get a message out to certain groups, to garner links back to their own sites, or to help manage an online reputation by building more pages that will rank in search results for a company, product, or person’s name.”
Search Engine Land: Twitter: More Than Messaging, It Can Generate Traffic
Neil Patel discusses tips on how to use Twitter as a marketing tool: “Twitter is a new and hot social site that everyone seems to be talking about but very few people are leveraging. Twitter is still in its infancy, but it can still drive hundreds, if not thousands of visitors.”
Search Engine Roundtable: Benchmarking an SEM Campaign
“Andrew Lang ‘He uses statistics as a drunken man uses lamp posts – for support rather than illuminations.’ Sherlock Holmes: ‘It is a capital mistake to theorize before one has data…’”
ANA Marketing Maestros: Thought Leadership as a Marketing Concept
“Thought leadership can now come from anywhere. […] Our relationships will be formed purely out of merit—from what we have to offer and what we are willing to share.”
Marketing Pilgrim: New Archenemies? SEO and ROI – Say It Ain’t So, Joe
“Marketers: Wisen up and stop treating search engine optimization (SEO) and return on investment (ROI) like they should be on separate planets.”
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