10,000 Marshmallows Daily Links 2007-04-16
[Daily Post from ViaMetric] 10,000 Marshmallows:The Last Samurai: An Interview with the last PR professional
“Today, April 13, 2025 marks a sad day in American business. Sidney Falco, the last working PR man in America, announced his retirement after a 50-year career in public relations.”
Social Media Today: The Pursuit of Busyness
“Companies that are full of knowledge workers and that have built cultures that value busyness face a potentially sharp dilemma
when it comes to E2.0. These companies stand to benefit a great deal if they can build emergent platforms for collaboration, information sharing, and knowledge creation. […] Corporate cultures move slowly and with difficulty, and it will take a lot more than a few memos, speeches, and company retreats to convince people that it’s a smart career idea, rather than a poor one, to contribute regularly and earnestly to E2.0 platforms.”
Deep Jive Interests: The Nature of New Media: Its Neither the ClueTrain Manifesto (Nor Andrew Keen)
“People and institutions who feel threatened by these changes need to take heart its greatest advantages, and realize that while we are still all trying to figure out what It All Means, there is more benefit to taking part than it is to deny its existence…”
FusionBrand: Advertising Awards Hurt Advertising
“David Ogilvy, the godfather of advertising, said it best in 1994: ‘Nowadays, you know, the creative departments and agencies are dominated by specialists in television. Their ambition is to win awards at festivals. They don’t give a damn whether their commercials will sell, provided they entertain and win awards. They won’t have anything to do with research if they can help it. These creative entertainers have done the advertising business appalling damage.’”
Media Guerrilla: New Media Projects? Pick A Good Partner
“…you want to starting folding social media strategies, tactics and tools into your company’s PR program, but you’re not sure how exactly you want to approach things and because of that, you’re leaning toward bringing in some outside help. Maybe you’re thinking about a consultant or a small group of specialists or even a large services firm, the tough question is this: How do you pick a good partner?”
Marketing Profs Daily Fix Blog: The Easy Bravado of Brand Imagery
“A new study by Echelon Marketing Group found, among other things, that 85% of luxury goods marketers want to engage in more one-on-one marketing, but that only half of them actually do.”
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