10,000 Marshmallows Daily Links 2007-04-19
[Daily Post from ViaMetric] 10,000 Marshmallows: Direct mailers: A rate hike might be the best thing for you
“The USPS recently announced yet another postal rate hike, and the direct-marketing world went into yet another uproar. […] There’s a real opportunity here for businesses with the budget and the creativity to adapt to change.”
Marketing Profs Daily Fix Blog: A Primer for Building Online Community
“Small communities may be successful because of the depth of relationships, while large communities are
successful for their breadth of relationships. Diversity can be the life pulse of one, and tear apart another. Like our offline communities, success is a complex interaction of factors, circumstances and sometimes just plain luck and timing.”
B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
Excellent point from Brian Carroll: “I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car. Without a skilled and knowledgeable driver behind the wheel, you may never get out of first gear no matter how great the car is.”
CNET News.com: Media gurus: User-generated content a big threat
“While two-thirds are positive their organizations will find ways of making money out of user-generated content within three years, just under a quarter said they have no idea how this will be accomplished.”
Rolling Talks: Just the beginning
“New study release for state of corporate blogging in Belgium. Main findings taken from Philippe Borremans’ blog:
- 93% of PR/Communications managers surveyed knew about blogs…
- but only 6% of the PR/Communications managers surveyed implemented corporate blogs.”
Conversationblog: Survey: Corporate Blogging in Belgium
“What does this mean…? Again, a great opportunity for training, information & awareness sessions. But it also demonstrates that a lot of companies and organizations in Belgium have no clue with regards to the blogosphere and how to interact with their consumers/clients in a conversational way.”
Discussion
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