10,000 Marshmallows Daily Links 2007-04-20
[Daily Post from ViaMetric] 10,000 Marshmallows: The Ten Most Important Elements of a Corporate Web Site
“As we public relations people blithely enter this brave new world of corporate blogging and podcasting, perhaps this would be a good time to re-emphasize some basic ground rules regarding corporate communications and the Internet. Having a corporate web site is now as common as owning a copier or a fax machine. But despite the widespread employment of company sites, the common mistakes I see are, well uh, unfortunately way too common.”
ScrippsNews: Web 2.0 appeal spreading rapidly
“It’s allowing people at all levels of a company to write blogs, as a way of getting the word out about what companies
are doing. It’s using wiki sites _ which allow people to collaborate and edit each other’s work online, in the spirit of the user-written online encyclopedia Wikipedia _ to encourage teamwork in the corporate world.”
ManufacturingTalk: CEOs enthuse over Web 2.0: News from Economist Intelligence Unit
“Perhaps the most interesting finding is that a full 85% of C-suite executives see the sharing and collaboration aspects of Web 2.0 as an opportunity to increase revenue and/or margins, versus 75% of middle management. These findings point to a possible disconnect between the corner office and the rest of the organization on how to best incorporate Web 2.0 practices into business.”
MarketingVOX: Web 2.0 Site Viewing Up 668%, Participation Still Low
“User-powered “Web 2.0″ sites like Flickr and YouTube have little participation, yet visitors who like to watch rather than create have spiked 668 percent in two years, according to Reuters.”
Media Orchard, by the Idea Grove
Some link love for a great PR blog by Scott Baradell.
Stuntdubl.com: The SEO Playbook - Welcome to the Rabbit Hole Alice
Tip o’ the hat to Lee Odden for point out this link: “Marketing, infrastructure, customer relations, analytics, accounting, human resources can all directly impact search marketing and vice versa. SEO has become more and more of a strategic vision as top rankings become more competitive, and more valuable. SEO is in large part the communication gap between marketing and IT, combined with top level executive strategy.”
Thanks for the e-props
I’m fell of my chair reading the EIU report on Web 2.0 adoption by senior executives. Survey findings normally need to be taken with a pinch of salt, but in this case, a salt mine would not suffice. Implementing Web 2.0 in my own organisation and fighting an uphill battle every step of the way, I cannot help but thinking that the survey had better focussed on project managers and users actually working with the technology.