10,000 Marshmallows Daily Links 2007-04-24
[Daily Post from ViaMetric] 10,000 Marshmallows: Box wine and blogs
“I sit here wondering how, or if, a blog is like wine in a box. They both come in inexpensive, easy-to-distribute packages. They are well suited to informal entertainment. And both, I would argue, are gaining legitimacy even in very conservative circles.”
IndyStar.com:Want buzz on your biz? Begin your own blog
“Once the haven of pop- culture gossips, political pundits and average Joes sharing their thoughts and experiences with a close circle of
friends, blogs are evolving. Enter the age of the business blog.”
Marketing Hipster: Triangle AMA Presentation
“My second point discussed the question about control and that again, we as marketers, have very little if any control compared to years past. This includes utilizing more traditional marketing techniques like TV, radio and print. As marketers, we not only need to accept this, but I believe we need to embrace it. The days of talking points and controlling the message is over. And the sooner we accept it, the sooner we can realize that this is not bad news, but on the contrary, this is incredibly exciting news with great possibilities if understood and done correctly.”
“I’ve found that corporate blogs can be used for sales and marketing three ways: 1) A “living” white paper by your companies thought leaders, 2) A rapid response tool. Think about how long a press release takes to craft. 3) A Conversation Starter: encourage your sales teams to send along interesting or controversial blog topics to prospects and customers to illicit a dialogue –even if they don’t agree.”
Marketing & Strategy Innovation Blog: Client/agency relationships
“Ad agencies have to shift their thinking from pure creative to advertising that moves products. If agencies don’t have senior staff that can speak C-level lingo and understand how to tie creative execution to business results, we’ll see more and more of agency/client relationships go sour.”
iMedia Connection: Can Web 2.0 Ruin Online Marketing?
“As digital marketers, we’re being told that we need to (by tomorrow COB) develop a blog, produce podcasts, provide mechanisms to rate our content, accept user comments and create the new mashup of digg/YouTube/del.icio.us and wrap it all in Ajax. And, these days, we can be in such a hurry to implement these new technologies that we forget the fact that they should actually serve some function. In other words, we spend all our time getting the house ready for the party, and we forget to send the invitations.”
Discussion
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