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Archive for May, 2007

May31

Consistent Message Equals Consistent Sales

By Mike Hancock, ViaMetric Partner
One crucial and often neglected aspect of the sales process is consistent message management.
Totally consistent messages simplify the process of creating presentations, proposals, and the host of other collaterals.
Consistency of message also meets the requirements of forecasting, in that the elements are controlled and stable.
In my experience, companies with world-class consistent […]

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May31

10,000 Marshmallows Daily Links 2007-05-31

[Daily Post from ViaMetric] 10,000 Marshmallows: Customer Service Gripe #1,687,253
“Yoo-hoo! Yes you, that big business over there. The one with the voice-automated menu that makes it nearly impossible to reach a human. The one with zero ways to contact you online and aggressively stupid service reps. What makes you think that you can keep […]

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May30

Customer Service Gripe #1,687,253

By Sara Smith, Managing Editor, ViaMetric
Yoo-hoo! Yes you, that big business over there. The one with the voice-automated menu that makes it nearly impossible to reach a human. The one with zero ways to contact you online and aggressively stupid service reps. What makes you think that you can keep ignoring, inconveniencing, and mistreating your […]

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May30

10,000 Marshmallows Daily Links 2007-05-30

[Daily Post from ViaMetric] 10,000 Marshmallows: Buzzards Circle Over the PR Industry
“Last week Guy Kawasaki set off a bit of a meme-storm with his post The Top Ten Reasons Why PR Doesn’t Work. And the reactions in the blogosphere (94 posts, according to Technorati) appeared like buzzards in the sky over a moribund industry.”
Direct […]

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May29

Buzzards Circle Over the PR Industry

By Steven Phenix, ViaMetric Principal
Last week Guy Kawasaki set off a bit of a meme-storm with his post The Top Ten Reasons Why PR Doesn’t Work. And the reactions in the blogosphere (94 posts, according to Technorati) appeared like buzzards in the sky over a moribund industry:
Who’s the customer here? - “Can you believe this? […]

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May29

10,000 Marshmallows Daily Links 2007-05-29

[Daily Post from ViaMetric] 10,000 Marshmallows: Selling? What Selling?
“Making the pain go away is why anybody buys anything. But it shouldn’t take a CEO to make the pain go away. If that is the case, it probably merely demonstrates that marketing has failed.”
Master of 500 Hats: Top 5 (or 6) reasons PR doesn’t work. […]

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May27

Happy Memorial Day from 10,000 Marshmallows

We’ll be taking Memorial Day off, but we’ll be back on Tuesday May 29 with another great post.
Be sure to come back then.
Share This

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May25

Selling? What Selling?

By Mike Hancock, ViaMetric Principal
Frank Rumbauskas recently decided to tell it like it is, in his blog post entitled Selling Sucks! I had to laugh, and of course I knew immediately what he meant. He could as simply have said selling is easy. It comes down to the same thing, that selling is dead.
Frank’s post […]

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May25

10,000 Marshmallows Daily Links 2007-05-25

[Daily Post from ViaMetric] 10,000 Marshmallows: Dell Quells HP Hell: What REALLY listening to customers really means
“I just stumbled upon a great example of a giant company listening to customers. Funny thing though, this company is so involved in the “conversation” that they are even listening to their competitors‘ customers, and helping them solve […]

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May24

Dell Quells HP Hell: What REALLY listening to customers really means

By Steven Phenix, ViaMetric Principal
I just stumbled upon a great example of a giant company listening to customers. Funny thing though, this company is so involved in the “conversation” that they are even listening to their competitors‘ customers, and helping them solve problems with the competition’s products.
First a little back story.
Earlier in the month, […]

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