Archive for May, 2007
May31
By Mike Hancock, ViaMetric Partner
One crucial and often neglected aspect of the sales process is consistent message management.
Totally consistent messages simplify the process of creating presentations, proposals, and the host of other collaterals.
Consistency of message also meets the requirements of forecasting, in that the elements are controlled and stable.
In my experience, companies with world-class consistent […]
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May31
[Daily Post from ViaMetric] 10,000 Marshmallows: Customer Service Gripe #1,687,253
“Yoo-hoo! Yes you, that big business over there. The one with the voice-automated menu that makes it nearly impossible to reach a human. The one with zero ways to contact you online and aggressively stupid service reps. What makes you think that you can keep […]
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May30
By Sara Smith, Managing Editor, ViaMetric
Yoo-hoo! Yes you, that big business over there. The one with the voice-automated menu that makes it nearly impossible to reach a human. The one with zero ways to contact you online and aggressively stupid service reps. What makes you think that you can keep ignoring, inconveniencing, and mistreating your […]
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May30
[Daily Post from ViaMetric] 10,000 Marshmallows: Buzzards Circle Over the PR Industry
“Last week Guy Kawasaki set off a bit of a meme-storm with his post The Top Ten Reasons Why PR Doesn’t Work. And the reactions in the blogosphere (94 posts, according to Technorati) appeared like buzzards in the sky over a moribund industry.”
Direct […]
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May29
By Steven Phenix, ViaMetric Principal
Last week Guy Kawasaki set off a bit of a meme-storm with his post The Top Ten Reasons Why PR Doesn’t Work. And the reactions in the blogosphere (94 posts, according to Technorati) appeared like buzzards in the sky over a moribund industry:
Who’s the customer here? - “Can you believe this? […]
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May29
[Daily Post from ViaMetric] 10,000 Marshmallows: Selling? What Selling?
“Making the pain go away is why anybody buys anything. But it shouldn’t take a CEO to make the pain go away. If that is the case, it probably merely demonstrates that marketing has failed.”
Master of 500 Hats: Top 5 (or 6) reasons PR doesn’t work. […]
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May27
We’ll be taking Memorial Day off, but we’ll be back on Tuesday May 29 with another great post.
Be sure to come back then.
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May25
By Mike Hancock, ViaMetric Principal
Frank Rumbauskas recently decided to tell it like it is, in his blog post entitled Selling Sucks! I had to laugh, and of course I knew immediately what he meant. He could as simply have said selling is easy. It comes down to the same thing, that selling is dead.
Frank’s post […]
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May25
[Daily Post from ViaMetric] 10,000 Marshmallows: Dell Quells HP Hell: What REALLY listening to customers really means
“I just stumbled upon a great example of a giant company listening to customers. Funny thing though, this company is so involved in the “conversation” that they are even listening to their competitors‘ customers, and helping them solve […]
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May24
By Steven Phenix, ViaMetric Principal
I just stumbled upon a great example of a giant company listening to customers. Funny thing though, this company is so involved in the “conversation” that they are even listening to their competitors‘ customers, and helping them solve problems with the competition’s products.
First a little back story.
Earlier in the month, […]
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