By Sara Smith, Managing Editor, ViaMetric
People care about how things look these days. Didn’t always used to be that way. Used to be if you wanted to make a phone call you could just pick up a paper cup and a string and start talking. Used to be you could print stuff out on your […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Why marketers should bow down to Paris Hilton
“…like so many other superstars in so many other arenas – think of Jordan or Tiger or Gretzky in sports, Einstein in physics, Faulkner in fiction – Paris exhibits a rare combination of determination and almost superhuman natural ability.”
BtoB Magazine: Lead […]
By Mike Hart, Managing Editor, ViaMetric
Like me, you may have recently heard (possibly in the New York Post) that The Learning Annex has offered Paris Hilton one million dollars to teach a one-hour seminar on branding. When I read about it, my gut reaction was to think, “Ugh, like Paris Hilton is qualified to teach […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Dear Steve Jobs
“So here’s what I intend to do [to get an iPhone]. I’ve caught a skunk from the greenbelt in back of my house. On Friday, I’m donning a rented hazmat suit and with skunk in hand, I’m walking to the front of the line.”
Marketing ROI: Who’s […]
By Steven Phenix, Viametric Principal
Mr. Jobs,
My birthday is next Tuesday. I don’t want a cake, a fancy dinner, a party of any kind. All I want is the iPhone. It’s not just a want. I need the iPhone, in a primal way.
Gizmodo is reporting that not even high profile CEOs and celebrities can get […]
[Daily Post from ViaMetric] 10,000 Marshmallows: The Borg Can’t Blog: Why Big Companies Struggle with New Media
“…the contract copywriter HP hired for the project wrote about it on his own blog, and then that post was mysteriously consigned to the netherworld of cached Google search results. Whaa??”
Social Media Today: The Five Patterns of Social […]
By Sara Smith, Managing Editor, ViaMetric
HP has a whole bunch of blogs, and here’s the newest. Hooray!
However, that newest blog took six months to develop and launch. Boo!
Additionally, the contract copywriter HP hired for the project wrote about it on his own blog, and then that post was mysteriously consigned to the netherworld of cached […]
[Daily Post from ViaMetric] 10,000 Marshmallows: If this Internet fad takes off, what’ll happen to traditional media?
“Will traditional media die out in our lifetime? Perhaps en masse in some sort of dinosaur-esque disappearance?
Conversation Hub: Are CEO blogs “Marketing 2.0?”
“Michael Wiley — ex-director of new media at GM and now at Edelman in charge […]
By Mike Hart, Managing Editor, ViaMetric
Relax. I’m not going to stand on my blogging soapbox and rant about the death of traditional media, although maybe not for the obvious reasons. Put more clearly – yes, elements of traditional media are dying out in the same way our sun is dying out: in pieces and very, […]
[Daily Post from ViaMetric] 10,0000 Marshmallows: Get your blog on! Do it for your employees.
“Social media sites like blogs and wikis are an effective means for employees to share ideas on everything from developmental data sets to who’s bringing dip to the company BBQ. They are living, growing documents with a history, and they […]
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