10,000 Marshmallows Daily Links 2007-06-06

[Daily Post from ViaMetric] 10,000 Marshmallows: Social Pressure to Adopt Social Media

“Everybody’s doing it. Delta is doing it. Amazon started doing it yesterday. Dell is finally doing it. Are you doing it? That is, are you adopting social media into your marketing mix?”

Marketing Hipster: Social Marketing - Where to Start

“My point to all this is that what marketing mediums and tactics that are used in marketing programs are reallysocial media.jpg somewhat irrelevant until we as marketers can show and prove to our clients that before they do anything, they need understand who their clients/customers are and even more importantly, understand what they are thinking and feeling.”

Church of the Customer Blog: Time to get weird

Ben McConnell and Jackie Huba are moving to Austin!

Church of the Customer Blog: Anatomy of the new customer complaint mem

“Delivering shoddy service or selling defective products happens, but there’s nowhere to hide from unhappy customers who use social media to highlight a problem you’ve created and refuse to address. If the story pings its way across enough blogs, the traditional media quickly notice and happily amplify the story.”

search engine land: What’s Wrong With Social Media For B2B Marketing

“…to B2B marketers, social media is just one tactic in a portfolio of techniques that best practice companies use to generate awareness, drive leads, and nurture relationships. Robert reports that only 26% of B2B marketers have used social networking as a marketing channel, which proves it is certainly not yet mainstream. The reality of B2B marketing today is that more prosaic methods such as PPC advertising, lead nurturing, customer case studies, and good old-fashioned PR still matter more than social media techniques.”

Advertising Age: Who Blogs? Odds Are Marketers Have No Idea

“Consumers are also taking bloggers’ word before they buy. A late 2006 Ipsos MORI survey found that blogs were a more trusted source of information than advertising or e-mail marketing. One-third of respondents said they had decided not to buy a product after reading a negative blog post, while 52% were persuaded to buy after reading a positive review.”

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