10,000 Marshmallows Daily Links 2007-06-25
[Daily Post from ViaMetric] 10,0000 Marshmallows: Get your blog on! Do it for your employees.
“Social media sites like blogs and wikis are an effective means for employees to share ideas on everything from developmental data sets to who’s bringing dip to the company BBQ. They are living, growing documents with a history, and they invite participation and engagement.”
Bad Language: Creating a corporate blog
“People in big companies rely on agencies like PR companies and marcomms
(and, yes, copywriters like me). Writing makes them nervous. Similarly, they don’t have much free time. (Who does?) Also, they are very nervous about going public with something new that might get them fired. Addressing these concerns is critical.”
“Blogging is necessary for the following companies:
“1. ALL online-only businesses
“2. ALL companies that generate a significant portion of revenues via e-commerce
“3. ALL companies that depend on the Web as a significant source of sales leads
“4. ALL companies with a customer base of heavy Web users”
The Boston Globe: Social-network sites give businesses ideas for new collaboration
“If vendors have their way, a second wave of collaborative technologies — including wikis, blogs, videos, and mashups, platforms and features borrowed from social-networking sites like MySpace — soon will wash onto computers in the workplace.
Enterprise 2.0: Another Fine Mess?
“‘The challenge is in really building a business culture around the technology,” noted Enterprise 2.0 conference chairman Steve Wylie. ‘The reality is we are just beginning to scratch the surface of the profound impact Enterprise 2.0 will have on business.’”
Discussion
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