10,000 Marshmallows

10,000 Marshmallows Daily Links 2007-06-26

[Daily Post from ViaMetric] 10,000 Marshmallows: If this Internet fad takes off, what’ll happen to traditional media?

“Will traditional media die out in our lifetime? Perhaps en masse in some sort of dinosaur-esque disappearance?

Conversation Hub: Are CEO blogs “Marketing 2.0?”

“Michael Wiley — ex-director of new media at GM and now at Edelman in charge of ‘me2revolution’ (?) — talks about the potential for a senior executive to promote change in his organization by blogging to the public and getting the public talking in comments. That’s a good point. Using marketing as a lever to change an organization, a ricochet effect.”

Seth’s Blog: Reasons and excuses

True, so true: “Most organizations need a good reason to do something new. All they need is a flimsy excuse to not do something for the first time. And they often need a lawsuit to stop doing something they’re used to.”

CNET News.com: Apple basks in iPhone buzz

“As iPhone Week dawns, one thing is clear: marketing is a lot easier–and cheaper–if you let other people do it for you.”

Online Marketing Blog: Future of Online PR and Reputation Management

“Not fully understanding social media communities for example, has resulted in brand damage rather than audience engagement. Look no further than the various brand embarrassments as a result of fake blogs, user accounts on social news sites and fake social network participation. In a way, the way to effectively get covered in an online media world is to become the media, ie, embrace the online culture of user generated media. Participation and transparency are the lighthouses for an online PR future.”

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