By Steven Phenix, ViaMetric Principal
When public relations professionals discuss the future of the PR industry the arguing gets so tortuous it’ll make your head spin. (But not mine. I’m a PR guy. I can handle spin.)
I thought we had this one settled when I cited a report published last month by the Council of PR […]
TIME: 5 Worst Websites - SecondLife.com
“The corporate world’s embrace of the place as a venue for staff meetings and training sessions does seem to lend Second Life a layer of legitimacy. But maybe it’s a case of some CEOs trying too hard to be hip.”
WSJ: Networks Try ‘Twittering’ To Spread Their Message
“TV networks […]
Marketing Pilgrim: Mobile Email: Skimmed While Driving?
“Among US mobile email users, as reported today from ExactTarget’s ‘E-Mail Marketing for the Small Screen’ by eMarketer Daily, there should definitely be a higher mortality rate: 39% of them read their email while driving. In all honesty, I have attempted to text message while driving—sufficeth it to […]
[Daily Post from ViaMetric] 10,000 Marshmallows: eCommerce forgets its abc
“Sixty percent means that three out of five shoppers industry-wide are not being closed. The first thing salespeople learn is their ABC: Always Be Closing. Seems like ecommerce needs to go back to kindergarten.”
Wall Street Journal: Happy Blogiversary
“The consumption of blogs is often […]
By Mike Hancock, ViaMetric Partner
I just saw a metric that stunned me a little, and made me almost despair. Then I started to ponder the consulting possibilities, and the cloud lifted
It seems that sixty percent of online shoppers add something to the shopping cart, but then abandon it somewhere in the process, rather […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Connecting with Customers: A Lesson Learned from Veterinary Meds
“Successful businesses learn how to communicate with customers in terms the customers understand and feel comfortable with. That doesn’t mean talking down to them. It does mean, on occasion, asking them to put something in the fridge.”
Attention Business Bloggers: Big […]
By Sara Smith, Managing Editor, ViaMetric
My dog’s on medication that has directions to store it (the medication, not the dog) in the refrigerator. Interestingly, it doesn’t actually have to be refrigerated; it just needs to avoid exposure to light. However, vets have found that people tend to ignore directives to keep medications out of […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Social Media Is Useless for Sales, Except When It Isn’t
“…not only does the average consumer drag her feet before buying something online, but she’s also probably ignoring merchants’ strenuous efforts to make the close by harnessing the power of MySpace and other social networking sites.”
MarketingVOX: Women: Internet […]
By Sara Smith, ViaMetric Managing Editor
This ScanAlert report that everyone’s talking about shows that online customers are getting savvier, doing more comparison shopping and taking longer to make purchases. At the same time, a new study by JupiterResearch says merchants are learning that the wonders of social media don’t necessarily extend to directly increasing sales. […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Quit Worrying About Page Views
“If you’re trying to reach out to a relatively specialized audience about a specific topic, it’s no help to bring in thousands of readers who take a glance at your site and then look away. Far better to have a small community of readers […]
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