10,000 Marshmallows Daily Links 2007-07-02
[Daily Post from ViaMetric] 10,000 Marshmallows: In Marketing, Looks Matter
“The tech industry has never been long on fashion sense, and that extends to web sites, corporate collateral, and manufactured goods. Go to your local newsstand, select a tech magazine at random, look at the cover … if you dare.”
Marketing Pilgrim:: Blog Success is Not Always About Page Views
“…just because blogging is popular and often beneficial, doesn’t
mean it’s right for your company. Not all companies benefit from blogging and some just don’t have the right people on staff to do so. If you’re hot for blogging, give it a shot, but there are alternatives…”
Groundswell: “How Consumers Use Social Networking Sites” report now available
“Frequent users of these social networking sites not only engage in more activities and have a more positive attitude about these sites, but they are also far more interested in profiles from their favorite companies. Marketers interested in reaching their audiences on social networking sites should: 1) dispense with traditional Web marketing tactics, 2) encourage “friending,” and 3) regularly refresh content.”
Marketing Hipster: Example of What NOT to do when Corporate Blogging
“Yes, you do need to be careful how and what you write when you are representing a company, but I think many people are missing the bigger issue here. Blogging is all about credibility. Whether you are writing a blog on a subject you have an interest in, like what I do here or if you are writing a blog for a company you work for; the only way your message will get through is if the author has some sort of credibility. If you do not have any credibility, it does not really matter what you write because no-one will care.”
Media Orchard: If You’re Going to Sell Your Principles, at Least Demand a Fair Price
“When most people write about the pitfalls of corporate blogging, they touch on issues such as libel, the risk of public companies releasing material information improperly, and so on. Indeed, those are real risks — for corporations and their shareholders. But the biggest risk in corporate blogging isn’t to the company at all. It’s to the individuals who blog in the name of the company they work for.”
Discussion
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