10,000 Marshmallows Daily Links 2007-07-03
[Daily Post from ViaMetric] 10,000 Marshmallows: The iPhone: A Torrid Tale of Techno-Lust
Marketing has a lot to learn from Apple. Check out this funny cartoon.
hubbub: “Relating to the Public” — A New White Paper on the PR Industry’s Adoption of Social Media
“Key finding: the industry is undergoing an identity crisis, and PR agencies increasingly are competing with other disciplines for marketing dollars — not just for social media, but for traditional PR services as well.”
Social Media Today: The Five Patterns of Social Media: Part 3 of 5
“If your organization has many experts who can connect with many audiences – audiences, by the way being internal and external – why limit your ”PR” team to only a few corporate spokespeople?”
Marketing & Innovation: How to turn your large organization into a web 2.0 wizard in 15 steps
“The user is the producer: With Web 2.0, users are also producers not just spectators. Web 2.0 sites are definitely alien to advertising and communications. Ignoring that and pursuing the old habit of delivering pre-formatted top-down product-orientated messages would be a non-starter.”
Search Engine Guide: When Is The Right Time To Consider Social Media?
“Social media is it’s own science. There’s no hard or fast rules, but it does require you to have an in-depth knowledge of your audience and what your web site can handle. Don’t be afraid to dabble, just stick your foot in to test the waters first!”
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