10,000 Marshmallows

10,000 Marshmallows Daily Links 2007-07-05

[Daily Post from ViaMetric] 10,000 Marshmallows: PR people: Repent the end is near

“According to a new white paper from the Council of PR Firms, in the next five years, ’social media must become part of the way public relations practitioners do business or they will become obsolete.’”

B.L. Ochman’s weblog: Businessweek Charts Social Media Participation by Age Group

B.L. on BW chart: “The chart doesn’t measure influence, which is really what matters in social media. It remains to be seen who will emerge as most influential in social media networks, but my bet is on the over 30 demographic that dominates blog influence.”

MarketingVOX: Consumers Who Search Online for Electronics Spend More in Stores

“‘This study confirms and quantifies that a more informed consumer is a more valuable consumer,’ said David Rubinstein, senior director, technology and telecommunications category, Yahoo Search Marketing. ‘Manufacturers have a huge opportunity here - even if they don’t sell products online, their online efforts are impacting what people are buying in stores.’”

Marketing Pilgrim: User reviews increase sales by 26% at NetShops

“In a study conducted by NetShops along with the University of Nebraska, product sales increased 26% as a result of implementing user reviews.”

The Intuitive Life Business Blog: Interview: Can blogging really help businesses?

“In essence, blogging makes you famous to your customer community. If you are willing to share your experience, expertise and insight into your own industry, you will gain readers and fans, and they will spread the word. Then you’ll gain publicity through mainstream media and that visibility will clearly translate into increased sales.”

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