[Insight from ViaMetric] 10,000 Marshmallows: Web Two Point Daddy-O
“Part of the reason it’s hard to get a straight answer on Web 2.0 is that it’s such a happening thing, such a radical departure from the control-freak marketing and management of the past, that people who get it are more likely to smirk at you […]
By Sara Smith, ViaMetric Managing Editor
We’ve been working on direct email campaigns for some of our clients, and as we’ve gone through this exercise I’ve been revisiting a few email marketing best practices. If the agency you’ve hired isn’t following these guidelines, you might want to ask them to explain the methods behind their madness. […]
[Insight from ViaMetric] 10,000 Marshmallows: Web Two Point Daddy-O
“Part of the reason it’s hard to get a straight answer on Web 2.0 is that it’s such a happening thing, such a radical departure from the control-freak marketing and management of the past, that people who get it are more likely to smirk at you […]
By Steven Phenix, ViaMetric Principal
How can’t tell you how many times a day do I get asked what is Web 2.0? How many times a day do YOU wonder this same question?
Part of the reason it’s hard to get a straight answer on Web 2.0 is that it’s such a happening thing, such a radical […]
By Sara Smith, ViaMetric Managing Editor
Remember how dot-com stocks seemed like a great idea until suddenly they were a horrible idea? Remember how adjustable rate mortgages did the same exact thing? I see this same aura of infallibility gathering around social media, which has me thinking: I’ve seen this movie before, and I didn’t like […]
[Insight from ViaMetric] 10,000 Marshmallows: Achewood: Case study on the building of a (small) online empire
“First, establishing a Web presence can be just as difficult and time-consuming as setting up a physical business. And just because you can’t see your customers doesn’t mean they can’t walk away from a sale if you’re not living […]
By Sara Smith, Viametric Managing Editor
I have been an on-again, off-again reader of the Achewood comic strip ever since the days of “Philippe is standing on it”, and I’ve watched it grow into a blog franchise, daily comic strip, and online retailer. Clearly its creator, Chris Onstad, is doing something right. So it was […]
[Insight from ViaMetric] 10,000 Marshmallows: Where Headhunters Dare. Surely PR will Follow
“PR people should simply follow where others have gone to reach their targets, instead of being worried that Web 2.0 is outside of their field. If headhunters can find their way there…”
Wired How To’s: How To Run A Corporate Blog
“Know where your bread […]
By Steven Phenix, ViaMetric Principal
Seth Godin recently noted that social networks are booming, and that PR pitches are in the process of switching from email to social networking channels. Along the way, he says, some transparency will come to the PR operation.
In the old days, PR people made friends with journalists, who were unreachable by […]
Marketing Pilgrim: Unborn Baby Gets Facebook Profile
“It’s bad enough that expecting parents are naming their kids based on Google search results, now we learn they’re giving them Facebook profiles too!”
Reuters: Half of Web time spent viewing content: study
“Content online is king. Internet users spend nearly half their time online viewing news or entertainment […]
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