10,000 Marshmallows Daily Links 2007-08-17
[Insight from ViaMetric] 10,000 Marshmallows: Where Headhunters Dare. Surely PR will Follow
“PR people should simply follow where others have gone to reach their targets, instead of being worried that Web 2.0 is outside of their field. If headhunters can find their way there…”
Wired How To’s: How To Run A Corporate Blog
“Know where your bread is buttered: This one’s not always apparent. It’s critical you know who pays your salary. It isn’t just your
employer, but rather their entire circle of stakeholders. In my case, this includes clients, partners and the press. See if you can get a list of your company’s big customers. Don’t make any of them angry.”
chrisbrogan.com: Newbies Guide to Twitter
“Most people who see Twitter the first time either flat-out “get it,” or they say, “why bother?” Here’s what people miss. They believe one should read every single update that rolls across your screen of choice. Don’t. Just let it roll past like a stream. Use the Replies tab and Twittersearch to make a better sense of who’s talking with you, but don’t obsess over reading every little scrap. Participate when you can. Leave when you can’t.”
Search Engine Guide: The Impact of Social Media on Search Rankings
“Because of personalized search, optimization techniques will change, requiring more intense multivariate analysis in the competitor landscape since the leading competitors will vary as the SERPs vary. This will affect analysis of competitor on-page and off-page factors, especially keyword analysis. However, all the basic optimization tactics remain important. Content, in particular, must do a better job of telling search engines what the page is about, and this will result in better rankings for those able to do so.”
SEOmoz: Social Media Manipulation Runs Rampant
“Obviously, manipulating social media content, particularly the front page of Digg/Reddit has significant benefits, but to have a popular forum with people abusing the system out in the open like this seems almost bizarre. The sites and people who attempt to game the systems are putting themselves out there where anyone can find them. I wouldn’t be surprised to find quality control teams from these sites monitoring those threads to help identifying and defeat spam.”
Wired: See Who’s Editing Wikipedia - Diebold, the CIA, a Campaign
“Wikipedia Scanner — the brainchild of Cal Tech computation and neural-systems graduate student Virgil Griffith — offers users a searchable database that ties millions of anonymous Wikipedia edits to organizations where those edits apparently originated, by cross-referencing the edits with data on who owns the associated block of internet IP addresses.”
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