Viametric: Where Marketing Means Sales

 

Marketing Audit

Join our newsletter









* Required Fields

Tags

advertisers advertising advertising campaigns allen finch analytics B2B b2b marketers b2b marketing B2C b2c marketing bad publicity best practices blog blogger bloggers blogging blogosphere blogs bottom line brand identity brand reputation branding branding strategy bruce flory building customer loyalty business blogging business intelligence buzz marketing ceo blogs cluetrain manifesto cold calling comic strip consumers corporate blogging corporate blogging corporate communications corporate marketing crises containment CRM customer surveys dean rudolph demand generation design developing sales digital pr digital products direct mail direct marketing e commerce email campaigns email marketing email marketing direct marketing evangelism facebook failure focus groups GuruCast increasing sales integrated marketing integrated marketing communications interactive marketing iphone IT decision makers journalism lead generation lead management line advertising long tail marcom market research marketers marketing marketing accountability marketing and sales marketing automation marketing communications marketing department marketing departments marketing firms marketing fundamentals marketing metrics marketing mix marketing program marketing roi marketing strategies marketing strategy marketing tactics marketing techniques marketing tips marketing tool marketing tools measure roi measurement message management metrics mike hancock mike hart my space myspace new marketing new media niche market old media online buying trends opportunity management process PR pr agencies pr companies pr firms pr flacks pr industry pr practitioners pr profession pr tactics products public relations public relations industry public relations practitioners public trust push marketing relationship marketing reputation management return on investment robert scoble ROI sales sales training sales acceleration sales and marketing sales effectiveness sales process sales prospects sales system sales tactics sales techniques salespeople salesperson sara smith scoble search engine marketing search engine optimization search engines second life SEM SEO serp SMM social marketing social media social networking social networking sites steffen pelz steven phenix success sxsw interactive testing thought leader. pull marketing thought leadership top salespeople traditional marketing traditional pr traditonal media transparency twitter user generated content user generated content user generated reviews venture capitalist viral marketing vision match web 2.0 web analytics wikis word of mouth word of mouth marketing

 

Search


 

Archive for September, 2007

Sep13

the tale of the long tail marshmallow

By Steven Phenix, Viametric Principal
So you’ve heard that today’s customer is not like your mother’s customer, but you’d like to know exactly what the changes are?
Really you only have to think about how YOU are to know the answers. You’ve become incredibly short of time, you have a zillion things going on, you’re over-committed and […]

Continue reading »
Sep6

O marketer, can you hear the loons?

By Steven Phenix, Viametric Principal
In my time as a PR person I was known to score the big one from time to time. This was when a message I put out there – today we would call it a meme – hit a particular note with the audience, and angels began to sing.
Occasionally this didn’t […]

Continue reading »
Sep5

In a blog, don’t just say what you think. Say what you know.

By Sara Smith, Managing Editor, Viametric
Your typical online reader has the patience of a gnat. A bored, distracted, irritable gnat.
As a result, posting to your corporate blog with more of the ol’ blah blah blah you’ve written about a hundred times isn’t the best way to win over your readers. Nor is it very helpful—particularly […]

Continue reading »
Close
E-mail It