About

Where Marketing Means Sales, Activity Means Results

ViaMetric professionals have been longtime CEO’s, CFO’s and CMO’s for business and consumer companies. We’re used to demanding the same level of accountability from marketing and communications that business is accustomed to receiving from operations and finance. We offer our clients no less. We believe that the quickest route to brand and reputation management is sales.

Why the name 10,000 Marshmallows?
See CEO
Allen Finch’s post.

Our approach to integrated marketing and communications is based on the need to improve lead and sales generation in a way that can be continually measured and optimized. This approach addresses the critical requirements faced by virtually all businesses today:

  • Finding the best customer prospects.
  • Cutting new customer acquisition costs.
  • Measuring marketing and communications effectiveness.
  • Justifying programs and budgets against performance.
  • Increasing results with reduced resources.
  • Improving lead qualification and sales conversion rates.

ViaMetric’s commitment to yield is built around a four-step framework:

  • Data-driven advertising, public relations, internet marketing, e-media and direct response marketing.
  • Measuring the effectiveness of marketing programs by establishing key metrics, integrating analytics into campaigns, and calculating cost-per-metric ratios.
  • Continually optimizing a client’s marketing mix and resource allocation to reflect the most effective messages and sales-generating tactics.
  • Ensuring the connection between marketing and sales is optimized to capture and convert lead traffic, as well as to re-market to those not ready to buy.

Virtually every area of business today is steeped in metrics and reporting. Why not marketing and communications? Our integrated services provide you a full range of capabilities including: database management, market research, advertising, direct response, eMedia, corporate blogging, SEO, lead management, and sales support. Each service area, leveraged in whole or in part, is individually tailored to drive revenue and is managed by detailed reporting. Our mission for companies large and small is to secure continued, profitable growth through initiatives that range from existing customer development, to new market entry, to full-scale transformational change.

ViaMetric was borne of the recognition that marketing and communications is a critical business process— not just a creative one. Our belief is that the best plan for brand and reputation management is not marketing activity, but sales results. ViaMetric professionals have been corporate executives and we know the challenge of justifying marketing and communications budgets. We also know how to get the job done.

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