[Daily Post from ViaMetric] 10,000 Marshmallows: Social Pressure to Adopt Social Media
“Everybody’s doing it. Delta is doing it. Amazon started doing it yesterday. Dell is finally doing it. Are you doing it? That is, are you adopting social media into your marketing mix?”
Marketing Hipster: Social Marketing - Where to Start
“My point to all […]
By Mike Hancock, ViaMetric Partner
Sales is a skill. Good salespeople are skilled at what they do.
This hit home with me the other day while visiting with one of my clients. He was showing me a new machine in their fulfillment area, because we have this ongoing conversation about client follow-through. We went outside to a […]
By Mike Hancock, ViaMetric Partner
If you eavesdrop carefully you can hear the sound of customers investigating their options. They are narrowing down their list of possible providers. Soon they will choose who they will buy from and why.
Whoever has listened best to what the customer has said, understood what is happening within the customer’s business, […]
Every marketer has encountered The Consultant, someone who just oozes charisma and the latest buzzwords.
“Web 2.0, we can do that. Long tail! Social Media! You bet!”
But after that hefty retainer check clears and the charm wears off, has your company sold much more product than before?
Check out “The Birth of Marketing Accountability,” a comic […]
By Mike Hancock, ViaMetric Partner
Sales and marketing should work together as a team, or more accurately as a seamless joint process. As we all know, sales performance is easy to track, but marketing performance is often much more difficult to put into terms of ROI.
When the two systems of sales and marketing are viewed as […]
By Steffen Pelz, ViaMetric Principal
Just the other day, I came across the following quote online:
“Early on I did work for a large corporation and I got a check for 156,000 dollars and it was just an accounting error, but I remember that day thinking I could cash this check and no one would ever know. […]
By Bruce Flory, ViaMetric Partner
When it comes to a forward-looking marketing budget, many companies simply decide to spend about what they spent last year. The reasoning behind that is often the fact that marketing ROI can be difficult to accurately gauge. Consequently, there aren’t a lot of marketeers willing to invest much capital in a […]
By Mike Hancock, ViaMetric Partner
Nothing pleases salespeople like qualified prospects, a fighting chance to close a sale - after all, this is what we train for.
The world of sales is changing. The ancient mission of converting prospects into customers is never going to change, but the kind of support and analysis that salespeople can expect […]
By Allen Finch, CEO of ViaMetric
Back in a former life, I worked in the communications office of a United States Senator. He, like most Senators, was a very busy person. I once asked him how he managed to get so much done with only 24 hours in a day.
“How do you eat 10,000 marshmallows?” he […]
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