10,000 Marshmallows

Is Marketing Like Dating or Dating Like Marketing? It’s all Good When You’re a Geek

By Steven Phenix, ViaMetric Principal
Is marketing like dating? This site declares:
“To be able to sell effectively, they should have enough confidence in the product to believe that they are doing the customer a huge favor by telling them about the product. They should believe that it’s in the customer’s best interests to learn about the […]

• Filed in Marketing accountability, Metrics, Sales, Lead-generation, Social media, Marketing, Measurement, b2c, Sales acceleration, Social marketing, Public Relations, Communications, Branding
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Connecting with Customers: A Lesson Learned from Veterinary Meds

By Sara Smith, Managing Editor, ViaMetric
My dog’s on medication that has directions to store it (the medication, not the dog) in the refrigerator. Interestingly, it doesn’t actually have to be refrigerated; it just needs to avoid exposure to light. However, vets have found that people tend to ignore directives to keep medications out of […]

• Filed in Marketing, b2c
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New survey on social media says….

…stop listening to surveys on social media/Web 2.0.
By Steven Phenix, ViaMetric Principal
If you need to wait till acceptance rates hit a certain plateau before adopting your own social media strategy, then I promise you you’re efforts will be doomed. Fact is, social media is growing so fast and morphing so rapidly, that if you’re […]

• Filed in Sales, Lead-generation, Social media, Marketing, b2c, Social marketing, SMM
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10,000 Marshmallows Daily Links 2007-07-09

[Daily Post from ViaMetric] 10,000 Marshmallows: The iPhone shows us all how to sell
“I’ve been saying repeatedly that salespeople don’t actually sell anything, customers buy things. Apple has now proven this perfectly, by essentially refusing to sell the new iPhone to all but a tiny handful of the market demand. And what happens? People […]

• Filed in Lead-generation, Social media, b2c, Daily Link Posts
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Surefire way to make more money: give your product away for FREE

By Mike Hart, Managing Editor, ViaMetric
A wacky title like that should guarantee either that I have your attention or that you’ll leave a nasty comment. Maybe both. I’m so zany. Of course giving stuff away for free all the time is a surefire way to get your doors closed, but a little promotional giveaway can […]

• Filed in Sales, Lead-generation, Social media, Marketing, b2c, Sales acceleration, Social marketing
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The iPhone: A Torrid Tale of Techno-Lust

By Steven Phenix, Viametric Principal
Marketing has a lot to learn from Apple.

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• Filed in Marketing, b2c, Branding
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Don’t Reach Out to Customers. Let Them Come to You.

By Sara Smith, Managing Editor, ViaMetric
This news via the Marketing and Strategy Innovation blog: 80 percent of B2B technology customers believe they found their vendors, rather than the vendors finding them. So what does this mean? Should vendors be upset that their branding and outreach efforts have fallen on deaf ears, and that all their […]

• Filed in Sales, Lead-generation, Social media, Marketing, b2c, Sales acceleration, Blogging, Social marketing, SMM
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Social Pressure to Adopt Social Media

By Mike Hart, Managing Editor, ViaMetric
Everybody’s doing it. Delta is doing it. Amazon started doing it yesterday. Dell is finally doing it.
Are you doing it? That is, are you adopting social media into your marketing mix?
When Delta Airlines began twittering (and YouTubing), Joseph Jaffe wrote:
“This is one of those very clear - even seminal - […]

• Filed in Social media, Marketing, b2c, Blogging, Public Relations, Communications
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The road from PR to sales is paved with worm waste

By Sara Smith, Managing Editor, ViaMetric
Want proof that digital PR can generate sales? Look no further than suedbyscotts.com, a blog started by organic fertilizer company TerraCycle in response to a lawsuit by Scotts Miracle-Gro. According to the Wall Street Journal (subscription required),
“overall company sales for the four weeks since the online campaign launched surged 122% […]

• Filed in Sales, Lead-generation, Marketing, b2c, Sales acceleration, Blogging, Social marketing, Public Relations, Communications, Branding
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Start a blog and run with the big dogs

By Steven Phenix, ViaMetric Principal
What if your competitors had a marketing strategy that was clearly clocking your efforts by a 2-1 margin? You’d certainly adapt, right? Otherwise, you’d quickly be driven out of business. That very same business axiom appears to be playing out in the political arena, reports the Washington Post in Online, […]

• Filed in Sales, Social media, Marketing, b2c, Sales acceleration, c-level, Blogging, Social marketing, Public Relations, Communications
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