Josh Bernoff: Strategies For Interactive Marketing In A Recession
“Many economists now believe we are in, or approaching, an economic
recession. In the last recession, online spending cratered along with
the rest of the advertising industry. But since interactive marketing
programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. […]
By Sara Smith, Managing Editor, Viametric
Your typical online reader has the patience of a gnat. A bored, distracted, irritable gnat.
As a result, posting to your corporate blog with more of the ol’ blah blah blah you’ve written about a hundred times isn’t the best way to win over your readers. Nor is it very helpful—particularly […]
[Insight from ViaMetric] 10,000 Marshmallows: Web Two Point Daddy-O
“Part of the reason it’s hard to get a straight answer on Web 2.0 is that it’s such a happening thing, such a radical departure from the control-freak marketing and management of the past, that people who get it are more likely to smirk at you […]
By Sara Smith, ViaMetric Managing Editor
Remember how dot-com stocks seemed like a great idea until suddenly they were a horrible idea? Remember how adjustable rate mortgages did the same exact thing? I see this same aura of infallibility gathering around social media, which has me thinking: I’ve seen this movie before, and I didn’t like […]
[Insight from ViaMetric] 10,000 Marshmallows: Achewood: Case study on the building of a (small) online empire
“First, establishing a Web presence can be just as difficult and time-consuming as setting up a physical business. And just because you can’t see your customers doesn’t mean they can’t walk away from a sale if you’re not living […]
By Sara Smith, Viametric Managing Editor
I have been an on-again, off-again reader of the Achewood comic strip ever since the days of “Philippe is standing on it”, and I’ve watched it grow into a blog franchise, daily comic strip, and online retailer. Clearly its creator, Chris Onstad, is doing something right. So it was […]
[Insight from ViaMetric] 10,000 Marshmallows: Where Headhunters Dare. Surely PR will Follow
“PR people should simply follow where others have gone to reach their targets, instead of being worried that Web 2.0 is outside of their field. If headhunters can find their way there…”
Wired How To’s: How To Run A Corporate Blog
“Know where your bread […]
Marketing Pilgrim: Unborn Baby Gets Facebook Profile
“It’s bad enough that expecting parents are naming their kids based on Google search results, now we learn they’re giving them Facebook profiles too!”
Reuters: Half of Web time spent viewing content: study
“Content online is king. Internet users spend nearly half their time online viewing news or entertainment […]
[Insight from ViaMetric] 10,000 Marshmallows: Is Marketing Like Dating or Dating Like Marketing? It’s all Good When You’re a Geek
“So as metrics-driven marketer, I first determined the size of the market, then set the goal and created a strategy with measurable benchmarks. Then I executed and then measured, measured and measured again each program […]
SEOmoz: Answers to Ten SEO Questions & Some New Questions from Danny Sullivan
“The long tail is an economic theory of demand. It posits that in the modern American economy, there are popular products and unpopular products in every sector and segment of demand and that, in any of those given sectors, a demand curve […]
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