10,000 Marshmallows

The Borg Can’t Blog: Why Big Companies Struggle with New Media

By Sara Smith, Managing Editor, ViaMetric
HP has a whole bunch of blogs, and here’s the newest. Hooray!
However, that newest blog took six months to develop and launch. Boo!
Additionally, the contract copywriter HP hired for the project wrote about it on his own blog, and then that post was mysteriously consigned to the netherworld of cached […]

• Filed in Marketing, c-level, Blogging
• 1 comment
• Print this post

The Re-Birth of Marketing Accountability

By Steven Phenix, ViaMetric Principal
I posted this silly comic strip below back in March and it’s still draws a great deal of traffic. As a marketer, it’s my job to figure out what people want. And if the people want silly cartoons, who am I to deny them?
So once again, here’s The Birth […]

• Filed in Marketing accountability, Metrics, Lead-generation, Marketing, Measurement, Sales acceleration, c-level, Public Relations
• Add a comment
• Print this post

Customer Service Gripe #1,687,253

By Sara Smith, Managing Editor, ViaMetric
Yoo-hoo! Yes you, that big business over there. The one with the voice-automated menu that makes it nearly impossible to reach a human. The one with zero ways to contact you online and aggressively stupid service reps. What makes you think that you can keep ignoring, inconveniencing, and mistreating your […]

• Filed in Sales, Social media, Marketing, Sales acceleration, c-level, Blogging, Social marketing, Public Relations, Communications, Branding
• 1 comment
• Print this post

Buzzards Circle Over the PR Industry

By Steven Phenix, ViaMetric Principal
Last week Guy Kawasaki set off a bit of a meme-storm with his post The Top Ten Reasons Why PR Doesn’t Work. And the reactions in the blogosphere (94 posts, according to Technorati) appeared like buzzards in the sky over a moribund industry:
Who’s the customer here? - “Can you believe this? […]

• Filed in Marketing accountability, Metrics, Marketing, Measurement, c-level, Public Relations, Communications
• 1 comment
• Print this post

Start a blog and run with the big dogs

By Steven Phenix, ViaMetric Principal
What if your competitors had a marketing strategy that was clearly clocking your efforts by a 2-1 margin? You’d certainly adapt, right? Otherwise, you’d quickly be driven out of business. That very same business axiom appears to be playing out in the political arena, reports the Washington Post in Online, […]

• Filed in Sales, Social media, Marketing, b2c, Sales acceleration, c-level, Blogging, Social marketing, Public Relations, Communications
• Add a comment
• Print this post

I am the future of the Internet.

By Steven Phenix, Viametric Principal
I am the future of the Internet and according to Pew Internet and American Life Project report from last week people like me — Web 2.0 participants, gadget hounds — only make up 8% of the general population. For now, that is. And it will change rapidly, faster than any socio-technological […]

• Filed in Sales, Lead-generation, Social media, Marketing, Sales acceleration, c-level, Blogging, Social marketing, Public Relations, Communications, Branding
• 6 comments
• Print this post

Out of the Dark Arts, into the Light: Marketing Accountability in Action

By Allen Finch, CEO of ViaMetric

Many companies consider their marketing, communications, and sales spend a “necessary evil” and difficult, if not impossible, to definitively track to yield.
“Marketing accountability continues to be a hot topic,” writes Peter DeLegge on Marketing […]

• Filed in Marketing accountability, Metrics, Sales, Marketing, Measurement, Sales acceleration, c-level
• Add a comment
• Print this post

an end to voodoo metrics

By Allen Finch, CEO of ViaMetric
Simply put, ViaMetric brings business accountability to the front office.
Many marketing, communications and sales practitioners at least claim they’re deeply concerned about accountability. But many more still promote the unique value of their work, saying they shouldn’t be subject to the same common-sense measures that rule other areas of business. […]

• Filed in Marketing accountability, Metrics, Sales, Marketing, Measurement, c-level, Communications
• Add a comment
• Print this post

Of marshmallows and marketing accountability

By Allen Finch, CEO of ViaMetric
Back in a former life, I worked in the communications office of a United States Senator. He, like most Senators, was a very busy person. I once asked him how he managed to get so much done with only 24 hours in a day.
“How do you eat 10,000 marshmallows?” he […]

• Filed in Marketing accountability, Metrics, Sales, CRM, Marketing, Measurement, b2c, Sales acceleration, b2b, c-level
• Add a comment
• Print this post