Daily Link Posts
Feb13
Josh Bernoff: Strategies For Interactive Marketing In A Recession
“Many economists now believe we are in, or approaching, an economic
recession. In the last recession, online spending cratered along with
the rest of the advertising industry. But since interactive marketing
programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. […]
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Aug31
[Insight from ViaMetric] 10,000 Marshmallows: Web Two Point Daddy-O
“Part of the reason it’s hard to get a straight answer on Web 2.0 is that it’s such a happening thing, such a radical departure from the control-freak marketing and management of the past, that people who get it are more likely to smirk at you […]
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Aug29
[Insight from ViaMetric] 10,000 Marshmallows: Web Two Point Daddy-O
“Part of the reason it’s hard to get a straight answer on Web 2.0 is that it’s such a happening thing, such a radical departure from the control-freak marketing and management of the past, that people who get it are more likely to smirk at you […]
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Aug20
[Insight from ViaMetric] 10,000 Marshmallows: Achewood: Case study on the building of a (small) online empire
“First, establishing a Web presence can be just as difficult and time-consuming as setting up a physical business. And just because you can’t see your customers doesn’t mean they can’t walk away from a sale if you’re not living […]
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Aug17
[Insight from ViaMetric] 10,000 Marshmallows: Where Headhunters Dare. Surely PR will Follow
“PR people should simply follow where others have gone to reach their targets, instead of being worried that Web 2.0 is outside of their field. If headhunters can find their way there…”
Wired How To’s: How To Run A Corporate Blog
“Know where your bread […]
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Aug16
Marketing Pilgrim: Unborn Baby Gets Facebook Profile
“It’s bad enough that expecting parents are naming their kids based on Google search results, now we learn they’re giving them Facebook profiles too!”
Reuters: Half of Web time spent viewing content: study
“Content online is king. Internet users spend nearly half their time online viewing news or entertainment […]
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Aug13
[Insight from ViaMetric] 10,000 Marshmallows: Is Marketing Like Dating or Dating Like Marketing? It’s all Good When You’re a Geek
“So as metrics-driven marketer, I first determined the size of the market, then set the goal and created a strategy with measurable benchmarks. Then I executed and then measured, measured and measured again each program […]
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Aug10
SEOmoz: Answers to Ten SEO Questions & Some New Questions from Danny Sullivan
“The long tail is an economic theory of demand. It posits that in the modern American economy, there are popular products and unpopular products in every sector and segment of demand and that, in any of those given sectors, a demand curve […]
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Aug9
[Insight from ViaMetric] 10,000 Marshmallows: Grabbing The Long Tail
“Nobody has the time or profit incentive to chase down millions of tiny, special niches, one by one. Nobody, that is, except other tiny interest groups and individuals. Where’s there’s one, there may be a few others. Web 2.0 will eventually bring these like-minded folks together […]
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Aug8
InternetRetailer.com: Customers raise their voices
“It can take a while to ferret out useful customer feedback from user-generated content in Web 2.0 settings like online forums, blogs and social networks. But it can be worth the time and effort when that feedback can be transformed into strategies that make customers happy.”
Marketing ROI: The ROI […]
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