Josh Bernoff: Strategies For Interactive Marketing In A Recession
“Many economists now believe we are in, or approaching, an economic
recession. In the last recession, online spending cratered along with
the rest of the advertising industry. But since interactive marketing
programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. […]
By Steven Phenix, Viametric Principal
So you’ve heard that today’s customer is not like your mother’s customer, but you’d like to know exactly what the changes are?
Really you only have to think about how YOU are to know the answers. You’ve become incredibly short of time, you have a zillion things going on, you’re over-committed and […]
By Steven Phenix, Viametric Principal
In my time as a PR person I was known to score the big one from time to time. This was when a message I put out there – today we would call it a meme – hit a particular note with the audience, and angels began to sing.
Occasionally this didn’t […]
By Sara Smith, Managing Editor, Viametric
Your typical online reader has the patience of a gnat. A bored, distracted, irritable gnat.
As a result, posting to your corporate blog with more of the ol’ blah blah blah you’ve written about a hundred times isn’t the best way to win over your readers. Nor is it very helpful—particularly […]
By Sara Smith, ViaMetric Managing Editor
We’ve been working on direct email campaigns for some of our clients, and as we’ve gone through this exercise I’ve been revisiting a few email marketing best practices. If the agency you’ve hired isn’t following these guidelines, you might want to ask them to explain the methods behind their madness. […]
[Insight from ViaMetric] 10,000 Marshmallows: Where Headhunters Dare. Surely PR will Follow
“PR people should simply follow where others have gone to reach their targets, instead of being worried that Web 2.0 is outside of their field. If headhunters can find their way there…”
Wired How To’s: How To Run A Corporate Blog
“Know where your bread […]
Marketing Pilgrim: Unborn Baby Gets Facebook Profile
“It’s bad enough that expecting parents are naming their kids based on Google search results, now we learn they’re giving them Facebook profiles too!”
Reuters: Half of Web time spent viewing content: study
“Content online is king. Internet users spend nearly half their time online viewing news or entertainment […]
[Insight from ViaMetric] 10,000 Marshmallows: Is Marketing Like Dating or Dating Like Marketing? It’s all Good When You’re a Geek
“So as metrics-driven marketer, I first determined the size of the market, then set the goal and created a strategy with measurable benchmarks. Then I executed and then measured, measured and measured again each program […]
By Steven Phenix, ViaMetric Principal
Is marketing like dating? This site declares:
“To be able to sell effectively, they should have enough confidence in the product to believe that they are doing the customer a huge favor by telling them about the product. They should believe that it’s in the customer’s best interests to learn about the […]
SEOmoz: Answers to Ten SEO Questions & Some New Questions from Danny Sullivan
“The long tail is an economic theory of demand. It posits that in the modern American economy, there are popular products and unpopular products in every sector and segment of demand and that, in any of those given sectors, a demand curve […]
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