Josh Bernoff: Strategies For Interactive Marketing In A Recession
“Many economists now believe we are in, or approaching, an economic
recession. In the last recession, online spending cratered along with
the rest of the advertising industry. But since interactive marketing
programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. […]
By Steven Phenix, ViaMetric Principal
Is marketing like dating? This site declares:
“To be able to sell effectively, they should have enough confidence in the product to believe that they are doing the customer a huge favor by telling them about the product. They should believe that it’s in the customer’s best interests to learn about the […]
[Insight from ViaMetric] 10,000 Marshmallows: Grabbing The Long Tail
“Nobody has the time or profit incentive to chase down millions of tiny, special niches, one by one. Nobody, that is, except other tiny interest groups and individuals. Where’s there’s one, there may be a few others. Web 2.0 will eventually bring these like-minded folks together […]
By Steven Phenix, ViaMetric Principal
My post last week left us on a cliff edge: I mentioned that it was a long-tail world without going into detail. Here now, for that silent majority who wait on my words, is a quick explanation of long-tail targets, and the Web 2.0 marketers who love them.
Long-tail refers actually to […]
InternetRetailer.com: Customers raise their voices
“It can take a while to ferret out useful customer feedback from user-generated content in Web 2.0 settings like online forums, blogs and social networks. But it can be worth the time and effort when that feedback can be transformed into strategies that make customers happy.”
Marketing ROI: The ROI […]
[Insight from ViaMetric] When will the PR Industry be Fighting Over the Last Journalist?
“Traditional PR is simply running out of traditional turf. Tom Foremski has been pondering for a year or two: the pool of journalists is shrinking, how come the PR industry is booming? When will the PR industry run up against these […]
Marketing Pilgrim: Mobile Email: Skimmed While Driving?
“Among US mobile email users, as reported today from ExactTarget’s ‘E-Mail Marketing for the Small Screen’ by eMarketer Daily, there should definitely be a higher mortality rate: 39% of them read their email while driving. In all honesty, I have attempted to text message while driving—sufficeth it to […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Quit Worrying About Page Views
“If you’re trying to reach out to a relatively specialized audience about a specific topic, it’s no help to bring in thousands of readers who take a glance at your site and then look away. Far better to have a small community of readers […]
By Steven Phenix, ViaMetric Principal
Do you subscribe to our blog? If you did, you won’t miss any great posts like these below. So what are you waiting for? Click the orange button to the right and never miss another post again.
Marketer: But I am listening! Customer: You suck.
“Sure, you think you’re […]
[Daily Post from ViaMetric] 10,000 Marshmallows: Why the Name 10,000 Marshmallows?
“‘How do you eat 10,000 marshmallows?’ he responded. ‘You eat one at a time.’”
SearchEngineWatch: Are IT Buyers and Marketers Search-Aligned?
“According to a recent survey of 3,000 IT buyers and marketers, some 83% of buyers actively use Google to find tech information. About 65% […]
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