Josh Bernoff: Strategies For Interactive Marketing In A Recession
“Many economists now believe we are in, or approaching, an economic
recession. In the last recession, online spending cratered along with
the rest of the advertising industry. But since interactive marketing
programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. […]
By Steven Phenix, Viametric Principal
So you’ve heard that today’s customer is not like your mother’s customer, but you’d like to know exactly what the changes are?
Really you only have to think about how YOU are to know the answers. You’ve become incredibly short of time, you have a zillion things going on, you’re over-committed and […]
[Insight from ViaMetric] 10,000 Marshmallows: Web Two Point Daddy-O
“Part of the reason it’s hard to get a straight answer on Web 2.0 is that it’s such a happening thing, such a radical departure from the control-freak marketing and management of the past, that people who get it are more likely to smirk at you […]
[Insight from ViaMetric] 10,000 Marshmallows: Web Two Point Daddy-O
“Part of the reason it’s hard to get a straight answer on Web 2.0 is that it’s such a happening thing, such a radical departure from the control-freak marketing and management of the past, that people who get it are more likely to smirk at you […]
By Sara Smith, ViaMetric Managing Editor
Remember how dot-com stocks seemed like a great idea until suddenly they were a horrible idea? Remember how adjustable rate mortgages did the same exact thing? I see this same aura of infallibility gathering around social media, which has me thinking: I’ve seen this movie before, and I didn’t like […]
[Insight from ViaMetric] 10,000 Marshmallows: Achewood: Case study on the building of a (small) online empire
“First, establishing a Web presence can be just as difficult and time-consuming as setting up a physical business. And just because you can’t see your customers doesn’t mean they can’t walk away from a sale if you’re not living […]
By Sara Smith, Viametric Managing Editor
I have been an on-again, off-again reader of the Achewood comic strip ever since the days of “Philippe is standing on it”, and I’ve watched it grow into a blog franchise, daily comic strip, and online retailer. Clearly its creator, Chris Onstad, is doing something right. So it was […]
[Insight from ViaMetric] 10,000 Marshmallows: Where Headhunters Dare. Surely PR will Follow
“PR people should simply follow where others have gone to reach their targets, instead of being worried that Web 2.0 is outside of their field. If headhunters can find their way there…”
Wired How To’s: How To Run A Corporate Blog
“Know where your bread […]
By Steven Phenix, ViaMetric Principal
Is marketing like dating? This site declares:
“To be able to sell effectively, they should have enough confidence in the product to believe that they are doing the customer a huge favor by telling them about the product. They should believe that it’s in the customer’s best interests to learn about the […]
By Steven Phenix, ViaMetric Principal
My post last week left us on a cliff edge: I mentioned that it was a long-tail world without going into detail. Here now, for that silent majority who wait on my words, is a quick explanation of long-tail targets, and the Web 2.0 marketers who love them.
Long-tail refers actually to […]
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